Fruit, Memory, Magic
Obele is a bold new brand born from memory, movement, and the deep flavors of Kurdish tradition. Inspired by a suitcase once filled with childhood joy, we honor the heritage of Shaqlawa and Rawanduz, one bite at a time.
From Kurdistan, With Love
When our founder left Kurdistan for Sweden, one thing had to come along: the flavors of home. Tucked beside clothes and photographs was a suitcase filled with homemade dried fruit snacks — the same recipes shared at family gatherings, on road trips, and during quiet afternoons on the porch.
Friends in Uppsala tasted them and kept asking for more. That sparked a vision: to recreate these traditional homemade recipes using modern food technology without changing what made them special. By replacing traditional sun-drying with carefully controlled dehydration, we preserve the authentic taste while ensuring the highest standards of quality and hygiene. We also leave out everything the recipes don't need — no added sugar, salt, oils, or artificial ingredients.
What began as a taste of home became a mission to share the best of Kurdish tradition with the world. Obele is our answer, a mission to bring authentic Kurdish snacks to the world in their purest form — healthy, hygienically crafted, beautifully packaged, and made the way they deserve to be.
Why Obele
Inspired by childhood memories and generations of Kurdish tradition, Obele preserves the authentic recipes that have been enjoyed for centuries. We simply reimagine them for today — cleaner, healthier, and crafted with modern standards, so they can proudly stand alongside the world's leading snack brands without ever losing their roots.
Made in Sweden
We rebuilt the recipes here — slowly, carefully — using organic plums and the same patience our grandmothers taught us. NanaQaisi, our premium fruit leather, and the gift collection all grew from kitchen trials, late-night tastings, and a lot of stubborn pride.
At the Kurdish Festival in Uppsala we sold out in under two hours. Four thousand people now follow along online, waiting for the next batch. We are scaling production in Sweden while keeping the craft small enough to honor where we came from.
Heritage you can hold
Our packaging draws from Kurdish kilim patterns — geometry that tells stories of place, family, and belonging. We wanted every pouch to feel like something you would be proud to set on a table, tuck into a bag, or send to someone you miss.
Obele is more than a snack. It's a story. A bridge between past and present. And a taste that dares the world to remember.
Sustainable Ingredients
Organic plums and natural ingredients, carefully sourced from the land.
Fair Partnerships
We work closely with local communities and treat everyone fairly.
Community First
Celebrating Kurdish culture and sharing it with the world.
Eco-Friendly Packaging
Thoughtful packaging choices inspired by heritage and craft.